Marketing Manager

Summary

The Marketing Manager will lead our brand positioning, market engagement and communication efforts. This role is responsible for developing and executing a comprehensive marketing strategy that enhances our brand visibility, strengthens industry relationships and drives business growth. 

Responsibilities

• Brand strategy and market positioning – own the refresh of branding and market positioning to enhance our visibility and competitiveness. Ensure consistency in brand messaging across all channels and materials.
• Collateral development – oversee the creation and updating of marketing assets, including the website, brochures and one-pagers. Ensure all materials align with the brand identity and effectively communicate value propositions. Ensure brand consistency across presentations, reports and marketing materials.
• PR and media – select and manage an external PR firm to execute a targeted PR strategy, including development of a 12-month rolling editorial calendar to maintain consistent media engagement. Coordinate video and trade press interviews to enhance thought leadership. Oversee the creation and distribution of press releases and company announcements. Identify and plan for key industry awards to boost brand recognition.
• Industry engagement and sponsorships – oversee relationships with industry associations and sponsorship opportunities. Ensure strategic participation in relevant organizations to strengthen brand credibility.
• Event planning and execution – develop and manage an events calendar, including conferences, client events and industry events. Oversee the planning and execution of company-hosted events to drive engagement.
• Performance and analytics – track, analyze and report on event/campaign performance and ROI, leveraging data-driven insights to optimize future marketing strategies and resource allocation.

Qualifications

• College degree preferred 
• Post-graduate and/or industry certification designation a plus Familiarity with underwriting concepts and basic actuarial, finance, and reinsurance terms 
• 5 to 10 years’ experience with a property and casualty insurer, reinsurer, reinsurance or insurance broker in a role with business development related activities 
• Basic to intermediate underwriting and reinsurance knowledge and/or skills 
• Excellent written and oral communication skills 
• Highly analytical and detail oriented with the ability to rapidly synthesize information from multiple sources 
• Decision making, problem resolution, and organizational skills 
• Strong business acumen 
• Ability to work independently 
• Strong technical skills, especially Microsoft 365 
• Ability to travel